Brand Marketing and the UCLA Content Studio

UCLA Powell Library
Ben Weitz
Chief Brand Officer
bweitz@stratcomm.ucla.edu
(310) 339-5025

As a unified team, brand marketing and the UCLA Content Studio communicate through a wide range of owned and paid formats, media and experiences. We develop and lead brand strategy on behalf of UCLA, identifying and creating opportunities to raise brand awareness through experiential marketing, admissions marketing, digital and social media, and much more with interactive in-person, online and hybrid experiences. The Content Studio is a singular, centralized hub for content creation at UCLA, elevating the university and the life-changing teaching, research and service coming out of UCLA every day.